Jose Jurado

Jose Jurado

Frequent Pattern Mining

TL; DR The field of Frequent Pattern Mining (FPM) encompasses a series of techniques for finding patterns within a dataset. This article will cover some of those techniques and how they can be used to extract behavioral patterns from anonymous interactions, in the context of an ecommerce site. Terms and

Session Contextualization

TL;DR Yes, there is a way to help shoppers find what they need, without tracking or collecting personal information. It’s called session contextualization and, here at Empathy.co, it is how we interpret shoppers’ interactions in an ecommerce store, in order to provide a delightful user experience. You